L'Oréal Paris Excellence Crème 7.1 Ash Blonde is a permanent hair dye that delivers a cool, natural-looking ash blonde shade with 100% grey coverage. Its Triple Care formula, enriched with Pro-Keratin, Ceramide, and Collagen, protects and nourishes hair before, during, and after colouring. The non-drip crème ensures easy application, leaving hair soft, shiny, and healthy-looking. The kit includes a protective colouring cream, a gentle pH-balanced shampoo to cleanse the scalp and hair, and a nourishing mask to seal in the colour and add softness. Suitable for all hair types, this hair dye provides long-lasting, vibrant colour.